Background Situation
In 2007, this bank formed a partnership with a women-owned small business, Clarifire, making them the first large commercial
bank to invest in a solution that has proven success time and again over the past 12 years. A partnership based in trust that brought
disruptive technology and significant change to a long-standing institution steeped in tradition.
Bob Caruso — Former High Level Executive at Multinational Financial Services Corporation
It was 2007 and I was a high level executive. We were struggling with moving beyond our current operational
ability to achieve our organization's strategic goals. The team knew we had to think differently and act quickly in the current
fiscal climate. In order to survive and flourish we needed to plan appropriately for insourcing, increase throughput and connect
all of our teams.
There was a huge buzz about a new product in the industry that was an easy-to-use workflow automation software. We had
never seen anything like it, the innovation and power was incredible. The team liked the product so much, we decided to implement
it immediately. The new product would offer us capabilities to own and control our flows of work and to drive our own change.
Business users could makes changes from the front-end of the application, no development time was needed which provided for rapid
deployment. This was definitely a new way of gaining impactful corporate performance results while gaining user adoption.
Little did we know at the time that this was the beginning of the era of digital transformation and we were right at
the forefront.